Marketing Communication

With the increase in online advertising, digital publication, and social media, the need for communication professionals is strong and in demand. Understanding a concept, a service, or brand and the related needs and requirements are key to concepting a marketing strategy. Employment is often found in marketing communication companies, ad agencies, PR firms, freelance, or establishing your own firm.

What it Takes

  • Strong, cohesive body of work. An online portfolio is ideal, and some students will also have a print portfolio
  • Both a resume and a bio are important job search tools
  • Have your Elevator Pitch (30 second speech of who you are & what you do) ready
  • The right branding: Branding/Logo, Business Cards & Leave Behinds/Promo Pieces
  • Listings of your work on free resource sites like Behance, etc.
  • Internships will help you build relationships and learn the ropes
  • Networking is the most effective way to find work