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About the B.A. in Marketing 

The BA in Marketing equips students with the knowledge and skills to pursue careers in the marketing communication industry. Students learn the marketing process through a curriculum focused on research-based planning, pricing, production, distribution, and promotion of goods and services. Students learn to identify marketing opportunities and challenges, develop viable marketing strategies, and implement strategic marketing plans.

First Semester Classes

We recommend you choose some of the following classes for your first semester:

  • • 28-1110: Introduction to Management
  • • 28-1500: Introduction to Marketing
  • • 28-1112: Managerial Economics
  • • 28-1113: Information Management

Transfer students who wish to take more classes in the major can take all four of the recommended courses above.