About the B.A. in Marketing
The BA in Marketing equips students with the knowledge and skills to pursue careers in the marketing communication industry. Students learn the marketing process through a curriculum focused on research-based planning, pricing, production, distribution, and promotion of goods and services. Students learn to identify marketing opportunities and challenges, develop viable marketing strategies, and implement strategic marketing plans.
Recommended First-Semester Classes
We recommend you choose some of the following classes for your first semester:
- • 29-1500: Introduction to Marketing
- • 54-1600: Introduction to Advertising
- • 54-1700: Introduction to Public Relations