New Student Programs


About the B.A. in Marketing 

The BA in Marketing equips students with the knowledge and skills to pursue careers in the marketing communication industry. Students learn the marketing process through a curriculum focused on research-based planning, pricing, production, distribution, and promotion of goods and services. Students learn to identify marketing opportunities and challenges, develop viable marketing strategies, and implement strategic marketing plans.

Recommended First-Semester Classes

We recommend you choose some of the following classes for your first semester:

  • • 29-1500: Introduction to Marketing
  • • 54-1600: Introduction to Advertising
  • • 54-1700: Introduction to Public Relations