New Student Programs

Media Management

About the B.A. in Media Management 

The BA in Media Management equips students with the knowledge and skills to pursue careers in traditional and digital media industries. Students learn how the evolution of technology continues to create new platforms for communication and entertainment. The media management major provides students with entrepreneurial and leadership skills valued by today’s media organizations. The full-time and adjunct faculty of more than 100 renowned academics and creative professionals integrate current industry practices into the classroom. 


Recommended First-Semester Classes

We recommend you choose some of the following classes for your first semester:

  • • 28-1110 Introduction to Management 
  • • 28-1112 Managerial Economics
  • • 28-1113 Information Management
  • • 28-1115 Entertainment Marketing
  • • 28-1610 Business of Media