New Student Programs

Advertising

About the BA in Advertising

Advertising Majors acquire a broad understanding of advertising concepts and the hands-on applied learning needed to create effective advertising strategies and content, while using the full suite of media options available to ad professionals today. Advertising courses include: advertising strategy, copywriting, consumer insights, cross-platform media planning, 360 campaign creation, copywriter/art director teams, portfolio development, competition teamwork and student agency experiences with real clients.

Ad Majors have many opportunities to meet industry professionals at leading ad agencies and media firms, participate in high-profile ad competitions, find industry internships and network throughout their academic career. Advertising majors are encouraged to participate in our many industry partnerships, including: the International One Club Creative Boot Camp, our award-winning collegiate American Advertising Federation chapter and a winter break experiential learning class in New York City. 

Recommended First Semester Classes

Students majoring in Advertising should take 2-3 courses in the major during their first semester. They should also take two LAS courses, such as Writing & Rhetoric I (52-1151) and a First-Semester Experience Course (48-1101 through 48-1114).

All Advertising majors should take the following three courses during their first year at Columbia. Transfer students with more than 60 credits should consider taking all three during their first semester:

  • • 54-1600 Introduction to Advertising
  • • 54-1700 Introduction to Public Relations
  • • 54-1601 Consumer Behavior

If you have transferred in Advertising courses from another college or university, you may also be able to register for one of the following courses. If you have questions about transferring in Advertising courses, please email the department's Academic Manager, Craig Sigele (csigele@colum.edu). 


  • • Introduction to Media (54-2900)
  • • Advertising Copywriting I (54-1605)