New Student Programs

Public Relations

About the BA in Public Relations

Public Relations Majors develop the theoretical and practical strategies of earned and shared media, aimed at shaping public perceptions of products, services, organizations, persons and issues. Effective writing skills and ethical considerations are stressed in all courses, some of which include PR writing, social media strategies, content creation, crisis communications, social entrepreneurism, employee engagement, and self-marketing.

Recommended First Semester Classes

We recommend students take the following courses within their first two semesters as an Public Relations Major:

• 54-1600 Introduction to Advertising
• 54-1700 Introduction to Public Relations
• 54-1701 Public Relations Writing I