New Student Programs

Public Relations

About the BA in Public Relations

Public Relations Majors develop the theoretical and practical strategies of earned and shared media, aimed at shaping public perceptions of products, services, organizations, persons and issues. Effective writing skills and ethical considerations are stressed in all courses, some of which include PR writing, social media strategies, content creation, crisis communications, social entrepreneurism, employee engagement, and self-marketing.

First Semester Classes

Students majoring in Public Relations should take 2-3 courses in the major during their first semester. They should also take two LAS courses, such as Writing & Rhetoric I (52-1151) and a First-Semester Experience Course (48-1101 through 48-1114). Refer to the Advising & Registration Guide for a list of courses required for the LAS Core.

All Public Relations majors should take the following three courses during their first year at Columbia. Transfer students with more than 60 credits should consider taking all three during their first semester:

• 54-1600 Introduction to Advertising
• 54-1700 Introduction to Public Relations
• 54-1701 PR Writing 

If you have transferred in Public Relations courses from another college or university, you may also be able to register for one of the following courses:

• 54-1601 Consumer Behavior
• 54-3701 Presentation Skills

 If you have questions about transferring in Public Relations courses, please email the department's Academic Manager, Craig Sigele (