New Student Programs

Public Relations

About the BA in Public Relations

Public Relations Majors develop the theoretical and practical strategies of earned and shared media, aimed at shaping public perceptions of products, services, organizations, persons and issues. Effective writing skills and ethical considerations are stressed in all courses, some of which include PR writing, social media strategies, content creation, crisis communications, social entrepreneurism, employee engagement, and self-marketing.

First Semester Classes

Students should take the following courses within their first two semesters as an Public Relations Major:

• 54-1600 Introduction to Advertising
• 54-1700 Introduction to Public Relations
• 54-1701 Public Relations Writing 


Transfer students with 60 credits or more should take all three courses above during their first semester, along with 54-1600 Consumer Behavior or 54-3701, Presentation Skills.