The 2012 Student Manifest Creative Director

Congratulations to senior graphic design major Rocio Lopez, elected in a public online vote to be the 2012 Student Manifest Creative Director. As Creative Director, Rocio will work with COlumbia’s design, marketing and communications offices to create the look and feel of the 2012 Manifest Urban Arts Festival campaign – including the poster, shirt, postcard, website, billboards, advertising and dozens of other manifestations of the campaign.

Rocio beat out four other senior graphic design students – Eunice Gomez, Gregory Wegener, Reavens Lee and Michael Heck – in a public vote that garnered over 5,000 votes.

Concept

This is a modular concept where each letter in the phrase Manifest Urban Arts Festival taking on a life of its own. It conveys the atmosphere of celebration of the festival. Each department can fill the boxes with images celebrating their own students’ achievements. In addition, student can create their own poster using pictures of themselves with friends and family.