Yes, you’re an artistic genius. Yes, your skills are immeasurable and your talent is infinite. You might be the next Leonardo (Da Vinci or DiCaprio, take your pick). But trust us, none of that will shine in a professional setting if you don’t know the right people. Networking isn’t always cut and dry, so here are some basic tips and tricks.
3 Do’s
- DO network at every opportunity. Be open to networking anywhere at any time: the bus, the train or in line at Starbucks. You never know who might work in your industry or who can help you land a job in your field after graduation.
- DO use the all resources on campus. You have an entire network of professionals and peers at your fingertips with online tools like Talent Pool and the Portfolio Center’s networking web page [http://www.colum.edu/portfoliocenter/networking.php]. And, speak with internship coordinators in your department to see how they can connect you with professionals in your industry.
- DO build relationships with your professors. Once you graduate, your chance to connect with these invaluable professionals will be slim to none. Talk to them about their work, and ask them for help at every turn. This will make you memorable to them when a new opportunity pops up.
3 Don’ts
- DON’T be too casual. These aren’t your buddies you’re talking to. Shake their hands and don’t address them by their first name. Also, one of the top complaints from industry professionals about young is provocative attire, so if you’re having any doubts about that blouse from Forever 21, ditch it.
- DON’T write people off. Just because you don’t need someone for an immediate project doesn’t mean you won’t later. Everyone—including your peers in class—may be a potential ally.
- DON’T meet a new contact without doing your research. Not just about recent news in the industry, but the person you are networking with. A quick Google search on the person goes a long way, and could save you from awkward silences. Ask them questions about their work, their company and their interests.
