Marketing Communication

With the increase in online advertising, digital publication, and social media, the need for communication professionals is strong and in demand. Understanding a concept, a service, or brand and the related needs and requirements are key to developing a marketing strategy. Employment is often found in marketing communication companies, ad agencies, PR firms, freelance, or establishing your own firm.

What it Takes

  • Strong, cohesive body of work. An online portfolio is ideal, and some students will also have a print portfolio
  • Both a resume and a bio are important job search tools
  • Have your Elevator Pitch (30 second speech of who you are & what you do) ready
  • The right branding: Branding/Logo, Business Cards & Leave Behinds/Promo Pieces
  • Listings of your work on free resource sites like Behance, etc.
  • Internships will help you build relationships and learn the ropes
  • Networking is the most effective way to find work

  • Sample Job Titles

    Market Research

    Brand Management

    Advertising

    Promotions

    Public Relations

    Crisis Management

  • Key Companies

    The Marketing Store

    Chicago Marketing Inc

    WebRev Marketing

    Marcel Media

    Straight North

    Winger Marketing

    Edelman

    Golin Harris

    Jacobs Clevenger

    Weber Shandwick

    Fleishman-Hillard

    Burson Marsteller

    Lipman Hearne

    Porter Novelli

  • Chicago Area Resources

    Chicago AMA: Chicago Chapter of the American Marketing Association

    Chicago IMA: Chicago Chapter of the Interactive Marketing Association

    Creative Dir: Directory of Chicago Visual/Media Professionals

  • National Resources

    AMA - American Marketing Association: Resource Library, Event, & Career Management resource

    BMA – Business Marketing Association: Community of business marketers with resource & event info

    The Creative Ham - directory of agencies and resources

    LinkedIn Groups – various groups related to Marketing & PR